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Peek Freans, a beloved brand, has always championed family and community bonding. Chotay Shehri, conceived andexecuted completely at wrt, is a vibrant content series that teaches kids civic lessons through fun and playful learning.
The mission of Chotay Shehri is to help children grow into responsible citizensby teaching them small but significant lessons about their role in society.This is brought to life through the series' engaging episodes, where the PiedPiper becomes a guide and mentor, always available to help.
We began with the character design. From detailed character sheets to storyboards, each character was given a set of expressions and poses that enhanced their relatability, furthering engagement and emotional connection with young viewers.
The visual approach for Chotay Shehri blended the whimsical world of animation with recognizable real-world cues. The indoor scenes, like classrooms or living rooms, reflected environments children could relate to, making the civic lessons more applicable to their daily lives. The outdoor settings—parks, streets, and communal spaces—were designed to highlight the importance of community, all while maintaining a polished, cartoon-like aesthetic that was both fun and educational.
Children's connection with Pied Piper reinforces the series' key message: learning can happen anywhere, and every question has an answer waiting to be uncovered. This connection inspires kids to explore and find answers to their everyday curiosities.