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Kids crave a sprinkle of fun, while parents hunt for nutritious snacks. So, how can a brand whip up the perfect treat to delight both? - Through packaging design.
Danino wanted to refresh their packaging to align with the back-to-school season in the Moroccan market, while capturing the spirit of summer. Danone wanted to highlight the benefits of their yogurt drink in a way that would excite kids and appeal to parents by combining nutritional value with playfulness.
So we decided to bring Dino, the brand’s mascot, to life through vibrant packaging that celebrates the energy and joy of childhood.
Our team worked on revamping the packaging by making Dino the star, illustrating him in five fun, summer-centric scenarios. Each package depicted Dino energized by Danino, participating inactivities like football (Morocco’s national sport), dancing, and singing.
With this playful packaging, Danino transforms every sip into a joyful celebration of nutrition, ensuring kids have a blast while parents feel confident in their choice.