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In a world flooded with celebrity billboards and print ads, the objective was to reposition Dasani not just as water, but as your water — personal, locally relevant, and universally human.
The idea behind the visualization was simple yet powerful: people are the main characters. Each portrait was framed almost like a Polaroid — raw, personal, and full of character. Captured by local photographers from Pakistan and Egypt, the campaign celebrated the beauty in realness and the emotion in simplicity.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
Dasani is a bottled water brand by The Coca-Cola Company, known for its clean taste and commitment to quality hydration. Dasani and You print campaign highlighted real people from Pakistan & Egypt allowed the brand to feel locally grounded despite being a global brand.