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No matter where we come from, or how different our lives may seem, deep down, we are united in our traditions &our love for togetherness. We saw an opportunity to honor this truth through Sooper Cake, showcasing how celebrations transcend differences and how a simple slice of cake can bring everyone together.
We crafted a lyrical video that celebrated the duality of everyday life juxtaposing this duality with the flavors of the product itself. Each visual element reflected a vibrant yet grounded feel, drawing from rich cultural motifs.
We incorporated scenes in parallel from different social settings—city life alongside rural simplicity, moments of modern fun paired with traditional celebrations. This visual storytelling elevated the brand's essence, connecting with people from various walks of life.
The hand-drawn illustrations blended cultural richness with modern vibrancy, depicting celebrations and family moments that felt nostalgic yet fresh. The goal was to elevate the product as a meaningful part of life’s cherished moments, highlighting that despite our differences, when it comes to enjoying the simpler things in life - we are all one and the same.