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How do you make communication as refreshing as Sprite Mint itself?
The brief was to capture the cooling sensation of the drink while staying deeply rooted in Ramzan’s festivity and local culture. But we didn’t just want to talk about refreshment - we wanted people to feel it, even while they were fasting.
So, we built a design language that’s a sensory experience in itself. Bold. Neon-charged. Unapologetically fresh. Inspired by Ramzan’s bustling night markets, intricate Islamic motifs, and the pulse of street culture, we infused every detail with energy and vibrance. Swirling mint vapors, zesty citrus bursts, and electrifying greens didn’t just represent Sprite Mint—they made coolness visible.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
Sprite Mint’s Ramzan campaign didn’t just talk about refreshment—it became it. Inspired by night markets and street culture, it blended neon-charged design with Azad Shayari, delivering coolness as a vibe, a reminder, and a feeling—right when patience runs thin.