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Taleemabad needed a fresh, dynamic way to communicate its offerings to schools, standing out in a space where educational tools often feel outdated or disconnected from real classroom needs.
The brand required a rebranding campaign that visually connected with educators and showcased the comprehensive features of its platform. The aim was to encourage schools to envision a future where every child thrives in an engaging and supportive learning environment.
We started with revamping the brand mascot Teem. Placing him at the heart of this vibrant tale, the campaign redefines what education can look like—a joyous adventure where every learner is empowered to shine.
With "Apne SchoolMain Taleem-abad Karain," we helped Taleemabad craft a narrative that resonates deeply with its audience. Visually, it is a feast of playful animations with components taken from real-world classrooms.