WRT Logo

The Knorr Billa Verse

// KNORR

Billa-verse, where Billa K, a mischievous, food-obsessed cat, takes center stage as the antagonist of Knorr Noodles. In this universe, Billa’s disdain for the noodles isn’t just a passing joke—it’s an ongoing battle against a food nemesis, giving a fresh twist to product-centric humor.

Billa Ka Insta is playful, witty, and full of cat-titude! Through witty, meme-inspired visuals and cheeky commentary, Billa K leads a resistance, dramatically denouncing Knorr Noodles at every opportunity while embracing his love for lunchbox leftovers, parathas, and anything but noodles.

Billa Ka Insta is playful, witty, and full of cat-titude! Through witty, meme-inspired visuals and cheeky commentary, Billa K leads a resistance, dramatically denouncing Knorr Noodles at every opportunity while embracing his love for lunchbox leftovers, parathas, and anything but noodles.

Billa holds on to hope that mom will switch from Knorr noodles to other treats because of inflation but Knorr has a knack for shattering Billa’s dreams with every new offering. First, the launch of theRs. 30 pack keeps families happy, ensuring that moms have an affordable option that satisfies kids’ cravings.

Knorr kicked off a back-to-school campaign, promoting creative recipes with their tasty products. In response, Billa hosted a cheeky press conference, arguing that homemade meals could outshine Knorr. However, his playful antics only drew more attention to the brand, reinforcing its status as a beloved household staple.

In the whimsical Billa-verse, Billa K's antics bring humor to Knorr’s offerings, transforming challenges into opportunities for engagement. The Billa centric campaigns showcase the brand’s popularity, turning Billa into a lovable antagonist and proving that Knorr noodles are here to stay!

// BACK TO WORK