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An exciting collaboration with BritishAmerican Tobacco where we created the Branding and Visual Design for Velo'sMusic Platform: Velo Sound Station.
At the heart of human experience is the drive for progress. VELO Sound Station captured this through its identity, using the triangular 'Play Button' from the parent brand to symbolize constant forward movement. Paired with VELO's bold blue for energy and red dot for strength, the logo embodies the relentless pushto evolve—just like music, always in motion.
The creative concept for VELO SoundStationelevated artists into cultural icons. With dynamic lighting and vibrantgradients, the visuals embodied sound in motion, crafted to reflect eachartist's unique persona and energy.
The use of sound-wave signatures further supported the theme of sound inmotion, ensuring that even static visuals carried the disruptive, energeticmessage of the brand.
The creative concept for VELO SoundStationelevated artists into cultural icons. With dynamic lighting and vibrantgradients, the visuals embodied sound in motion, crafted to reflect eachartist's unique persona and energy.
The use of sound-wave signatures further supported the theme of sound inmotion, ensuring that even static visuals carried the disruptive, energeticmessage of the brand.
Every image was treated with the same dynamic ethos—each shot using vibrant lighting, layered with VELO’s iconic gradients and sound-wave signatures. The approach was more than just capturing a moment; it was about creating a visual narrative that felt as alive as the music itself.