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YOZO’s journey began with a bold ambition: to create a nicotine-alternative product that didn’t just blend into the noisy, cluttered market but stood out as a beacon of hope.
Since we developed this brand from the ground up, we started off by giving it its unique name: derived from theJapanese term for "the side where the light shines," the very name‘YOZO’ reflects the brand’s positioning—to illuminate a healthier path for consumers looking to move away from traditional nicotine products.
Then, came the logo. The "YOZO"logo is simple but bold, with soft curves and a balanced weight that conveys sophistication without feeling heavy-handed. The typeface reflects the brand’s personality—minimal yet powerful; approachable yet premium.
We determined that YOZO needed to stand apart in a crowded disposable vape market—not through excess, but through elegance. Each device was rendered in sleek, minimalistic packaging that complements its cutting-edge design, emphasizing hope, elevated experiences, while retaining the sleek modernity that today’s consumers crave.
The entire visual system of YOZO extends to a world where light and simplicity reign supreme. The campaign embraces diversity, ensuring that YOZO resonates with a wide range of consumers, each seeking their own light.